“The Theory of Small Gifts”

Startup idea via a case—this note to inspire you to reflect about opportunities for yet another (social) network around collaboration

The motivation — a nice idea, hidden in a video, is gold

In this example, when you follow the link it is supposed to jump to 31min and 59s when Reid explains his “theory of small gifts”:

Jump to 31min and 59 secs — this “jumping is key element for the phenomenon of exploration here.

The problem: “gold” sections of talks/lectures/interviews needs context (enriching)

• Sectionizing the moments are happening — say a collaboration network of people doing the sectioning, identifying moments. This is happening even at YouTube now. One can find specific examples of videos with indexes at the top (author made by hand.)
• Yet lacks context — Of course it can lead to potential lack of context. To point out a major issue, and perhaps the opportunity, Jeff had to add in to Reid’s point further in the lecture: Jeff wanted to make sure that everyone understood that one doing that kind of exchange needed to be a conscious and genuine person, so they even joked about a person that claims to be authentic.

The broader phenomenon:

• People want to jump to sections — fast, quick, everyone in hurry.
• People may need context — disambiguation is important after these shortcuts.
• The world online yet suffers from polarity — discussions and collaboration perhaps lacks constructive approach about hypothesis (section -> A/B)

The layered collaboration (think these items as pyramid layers)

1. A great author, with a big motivation or challenge and cause
2. published a great book, lots of work, lots of collaboration
3. launched a video, or multiple ones, that talks about the book
4. received rich slides for the video — linking back to the book
5. that sparked discussions over each sections — expands the topics, contextualize, disambiguate, allow rooms for extended collaboration
6. that produced derivatives — people are collaborating when they do (4) and (5), they produce: diagrams, subtitles, translations, paraphrases, and more.
7. and generated alliances — this massive amount of knowledge and networking relationships allows for the (1) author to continue to invest in (2) releases, in future books (2), in other videos (3).

This articulation, out of possibly other ways to go, is an opportunity to reflect. What do you think? How can this go wrong?

• Marcio
• mgalli@mgalli.com
• +55 16 9 8123 3210

Demo (fragile)

• Please use your Desktop, Chrome or Firefox I think may work
• This is a talk with Reid and Adam grant.
• Jump to this section: http://www.fastclip.net/tvsync2/Taboca/nkiov#hl67n
• Notice that the diagram was made by me, a graphic of the agreeability axis